Because the nose knows best !
 
Aldehydic
  Aldehyde perfumes are elegant and feminine. They are characterized by a special radiance that does not easily compare with fragrances of nature.

In most cases, aldehydes are combined with a classical floral bouquet of rose, jasmine and muguet, the fond is woody or powdery-sweet.

Among the first and most successful perfumes till today is Chanel No.5, which is still the embodiment of classical elegance,its idea has been adopted for numerous product categories.

Chypre
 

Chypre notes are among the oldest known fragrance types. They date back to the 12th century when crusaders brought with them an essence from Cyprus, and its typical note determines the character of many chypre perfumes even today :

Bergamot freshness in the top note and a heavy woody-mossy dry-down, dominated by patchouli and oak moss.

Citrus
 

A classical fragrance that had no perfumistic aspects as such and was merely used as an "eau fraiche" until the middle of our century. However, this fragrance category has gained great popularity during the past two decades.

Today's citrus notes are elaborate compositions that feature, apart from the characteristic fresh top note, also other themes, e.g. green, spicy, woody, or floral.

Citrus fragrances are mainly used in products catering for the sports and leisure sector ; they are popular both in women' s and men' s products and are considered "unisex notes" the product form "eau fraiche" is a worldwide success.

Besides, citrus notes are synonymous with cleanness and freshness especially in Western Europe. This explains the great success of this odor direction in all types of household products, e.g. all-purpose cleaner or dishwashing liquid.

Conifer
 
Pine notes are very typical, resinous compositions, that are more of a linear than a complex structure.

Examples are the specific scent of silver fir, pine or fir needle oil, and most consumers would associate this scent with forest, nature and good health.

These notes are popular mostly in bath and sauna products.

Floral
 

This is the classical fragrance family that will never go out of style.

The term floral can be applied to single flowers such as rose, jasmine, muguet, lilac, carnation, orris, hyacinth, tuberose and many more However in the usual sense a complex composition is meant.

The great variety of combinations allows a further sub-division, Thus, modern floral compositions can vary from fruity to fresh or sweet, or even oriental.

Floral notes are popular in all product categories and the perfumner has neverending theme of combinations at hand, also with other odor groups.

Fruity
  Fruity notes can be divided into two categories. The so-called defined, i. e. linear notes, are easily recognizable and mainly found in the hair care (green apple) and cosmetics sectors including sun protection products (mango,pineapple, coco etc.).

Besides, fruity odors are used as a support for the top note in all product segments from prestige extraits all the way to technical and household products.

Green
 

In the top not this fragrance type leaves a very natural impression and reminds of freshly cut grass, certain herbs or green fruits.

Green notes are described as sporting-fresh, with "out-door" character. In most cases they are mixed with tart wood notes or fresh and fruity or floral aspects.

Their primary users are active sporting people who want freshness and a well-groomed look but do not want to be over-perfumed.

The back-to-nature trend has given the green notes its great success, especially on the cosmetic and hair treatment sector, by giving a "nature-like" or "natural" impression.

Herbaceous
  Herbaceous notes are mainly found in men's cosmetics, and some have a great similarity to chypre fragrances.

Linear herbaceous notes are also very popular for all types of hair treatment products and medicinal or health baths.

They are said to have stimulating properties.

Lavender & Fougere
 

These two types that have much in common are - despite of their classical image - still up-to-date and have a variety of uses.

The pure eaux de lavande, used by gentlemen around the turn of the century and connoting cleanliness and freshness, have been developed to ever more complex notes, whereby lavender was blended with blended with woods and mosses.

Citrusy elements in the top note ensured freshness and timeless elegance.

Musk
 

Genuine musk is probably the mostly esteemed animal drug since ancient times.

Of all four odors from the world of animals : amber, castoreum, cibet and musk, the most important and interesting ones in perfumery are the musk substances.

Musk is said to have an eroticizing effect and for most fragrance users its name conjures up a scene of magic mystery. In modern perfumery, the majority of musk products used are of synthetic origin.

At the beginning of the Seventies there were constantly increasing demands for warm, long-lasting fragrances.

The musk fragrances on the market today are partly musk versions of already existing perfume brands that are very strongly fixed with musk, or fantasy notes consisting of 80% sor more musk and are slightly "touched up" perfumistically.

Oriental
  Mysterous and sweet, exotic and heavy are perfumes of this type, and often narcotic-floral or spicy complexes are added.

Cinnamon, cloves, vanilla and several resins and balsams ensure tenaciousness and great odor volume. Perfumes in that direction are very popular as "winter fragrances", especially by women who want to draw attention not only by fashionable clothes but also by an outstanding fragrance.

Spicy
  Spicy notes are similar in character to oriental fragrances, in many cases they are characterized by clove-cinnamon combinations, supported by powdery and woody elements. They play an important role in men's cosmetics and are also found in very successful women's perfumes.

Due to their soft, feminine and caring impression they are more and more used in body treatment products, especially hair and bath preparations.

Tobacco & Leather
 

These two fragrance categories with similar compositional character had little significance until the end of the Seventies. The classical specimen were very natural by definition. At the beginning of our century when linear fragrances were in demand, some feminine perfumes appeared on the market being considered as trendsetters today :

Tabak blond - Caron
Cuir de Russie - Chanel

Nowadays, tobacco and leather notes appear mostly in men's fragrances. Whereas no new ideas have been realised in the tobacco direction, leather has been looked at with greater activity lately.

The naturalistic - leather base is more and more combined in various perfumistic basic concepts and leads to an ever increasing share of successful leather fantasy notes for men.

Woody
 

A very striking group, the most important example is undoubtedly sandalwood.

The evergreen sandalwood tree is common mainly in Malysia and East India. It yields the essential oil that is popular not only for its fixing properties but also for its aromatic, tender fragrance.

Apart from this, vetiver and patchouli play an important role. Where as vetiver, with its tart-dry character, combined with classical EDC-complexes has become a very popular type for men's fragrances, patchouli notes could not catch up with such popularity. However, there are some fragrances on the current market that feature a distinctive patchouli note.

 

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