OLFACTIVE trend Subtle Power...
Aldehydes are set free!
Aldehydes, with their high-quality raw material effects and ability
to bring modernity to new fragrances, have made a notable
reappearance in Haute Couture perfumery launches.
Within the realm of aldehydes, feminine fragrances tend to pay
homage to traditional perfumery while masculine fragrances are using
aldehydes in new ways.
Popular now are “fresh” aldehydic men’s fragrances, which convey a
clean scent and intensify the fragrance. For example, aldehydes bring
out the citrus notes in Infusion d’Homme by Prada, the spicy notes in
Dior Homme Sport and the aquatic notes in Play by Givenchy.
Aldehydes in feminine fragrances create a powdery effect and marry
well with musk and floral materials like the Orris notes in John
Galliano, Rose notes in Flora by Gucci, and Jasmine notes in N°5 Eau
Première.